Business

I’ll admit something: the first time I heard the phrase pedrovazpaulo business consultant, I rolled my eyes. Consultants always sounded like people who parachute in, drop a fancy PowerPoint deck, and disappear before the coffee gets cold. But then I watched one in action with a SaaS startup I was advising.  Within two weeks, their entire deployment process went from …

I remember the first time I heard a retailer admit how much of their budget they spend on marketing—it was jaw-dropping. As a consumer, you think about flashy ads, cool Instagram campaigns, and maybe a few viral TikToks, but you don’t realize how much goes behind the scenes. So, when I heard that some retailers are spending half of their …

Have you ever felt the weight of managing multiple SEO campaigns at once, with endless deadlines, tasks, and team collaborations constantly pulling you in different directions? I get it—when I first started in the digital marketing world, I was buried under spreadsheets, sticky notes, and a growing sense of panic. I knew there had to be a better way to …